SquidPulse // Discovery Intake

// Your details

Your name *

Business or brand *

Email *

Phone

Meeting date

Business and Vision

Where the brand is today and where you want it to go.

01 / 10

What is the story behind the brand, and why are you launching it now?

What does success look like for you in 12 months, and in 3 years?

Is this a standalone label, or part of a larger group?

Standalone labelPart of a group or portfolioOther

Registered business entity and ABN (and main decision makers)

Expected production volume at launch

Under 1,000 cases1,000 to 5,000 cases5,000 to 20,000 cases20,000+ casesNot sure yetOther

The Wine and the Secret Recipe

The product, the range, and how much of the craft story we can tell.

02 / 10

How many wines at launch?

One hero wineA small range (2 to 4)A larger range (5+)Other

Where is the wine produced, and what makes it genuinely different from competitors?

How should the secret recipe be handled publicly?

Mystery and craft (hint, never reveal)Keep entirely privateOpen storytelling about the processNot decided yetOther

Do you have awards, scores or tasting notes we can use?

Yes, awards or scoresTasting notes onlyNot yetOther

ABV, region and standard drinks per bottle

Packaging and label artwork status

Final and print readyIn designNot started yetOther

Licensing, Tax and Compliance

We confirm these before building anything that sells alcohol.

03 / 10

NSW liquor licence status

Hold a Producer or Wholesaler licenceApplication in progressNot startedNot sureOther

Authorisations being requested

WholesaleOnline retailCellar doorTastingsNot sureOther

GST and WET registration with the ATO

Registered, rebate set upGST onlyNot registered yetNot sureOther

Is the packaging artwork compliant (pregnancy warning, standard drinks, allergens)?

Yes, fully compliantPartlyNot yetNot sureOther

Where will you sell or ship?

NSW onlyVICQLDSAWATAS, ACT or NTNationwideOther

Point of contact for legal and compliance sign off

Market, Channels and Customers

Who buys the wine, and in what order we open each channel.

04 / 10

Launch focus

Trade first (B2B)Direct to consumer firstBoth togetherOther

Do you have target venues, stockists or distributors in mind?

Yes, a clear listA few ideasNot yetOther

Who is the ideal end customer, and what occasions or price point do you want to own?

Gated wholesale portal with trade pricing?

YesMaybe laterNoNot sureOther

Wine club or membership?

Yes, at launchYes, later phaseMaybeNoOther

Brand, Positioning and Competitors

How the brand should feel, and who we position against.

05 / 10

In three words, how should the brand feel?

Which wine brands or luxury brands do you admire, and why?

Are there competitors whose look or pricing we should avoid being confused with?

Brand assets available

Full brand guidelinesLogo and label onlyStarting freshOther

Target shelf price position

Under $25$25 to $50$50 to $100$100+Not decidedOther

Website Scope and Functionality

What the first build must do, and what can wait.

06 / 10

Launch scope

Brand and trade enquiry site firstFull ecommerce checkoutNot sureOther

Which features matter most?

EcommerceWholesale pricingStockist locatorWine clubEventsBlog or journalOther

Preferred domain, hosting or existing platform

Languages and markets

English, Australia onlyEnglish, internationalMulti languageOther

Who manages content after launch?

You (client)SquidPulseSharedOther

Photography, Content and Assets

The visual library that carries the premium feel.

07 / 10

Photography status

Have professional photosNeed a full shootSome assets, need moreOther

What can we access for a shoot?

ProductFounderA venueNot sureOther

Written content

Ready to usePartialWe write itOther

Are there any people who must, or must not, appear in brand imagery?

Brand film and vertical video?

YesMaybeNoOther

Marketing and Growth

How we attract trade and customers once live.

08 / 10

Which channels should we manage?

Google AdsMeta adsSEOSocial mediaLater phaseOther

Existing audience

Established followingSmall followingStarting from zeroOther

Open to influencer or sommelier partnerships?

YesMaybeNoOther

Monthly marketing budget once live

Under $1k$1k to $3k$3k to $10k$10k+Not decidedOther

Any launch events, trade shows or PR moments to plan around?

Logistics, Fulfilment and Operations

How orders move, which affects the site and compliance.

09 / 10

Storage and dispatch

In-houseThird party logistics (3PL)Not set up yetOther

Courier with age and ID on delivery?

Yes, sortedNeed recommendationsNot sureOther

Delivery zones, costs and trade minimum order quantity

Preferred payment methods

Card (Stripe)PayPalAfterpayBank transferNot sureOther

Accounting or inventory system to integrate

XeroMYOBQuickBooksNone yetOther systemOther

Budget, Timeline and Decision Making

So we can scope realistically and hit your dates.

10 / 10

Target launch timing

As soon as possible1 to 3 months3 to 6 months6+ monthsFlexibleOther

Overall budget for website and brand build

Under $5k$5k to $15k$15k to $30k$30k+Not decidedOther

Who signs off, and how quickly can approvals happen?

Any fixed commitments (distributor meetings, listings, events) we must support?

What would make you feel this project was a clear success?

Marked * required

Discovery
Questionnaire.